The person behind the byline.

That instinct — to notice, to document, to find the story in the ordinary — is what brought me to journalism. But honestly, I was a content creator long before that word meant anything. As a kid I was choreographing music videos in my living room, filming makeup tutorials into my front-facing camera, vlogging moments that felt important for no audience but myself. I didn't have a strategy or a platform — I just had the urge to make things and share them. I still remember the first video I posted when Instagram launched its video feature — fifteen seconds that felt like everything. That instinct never went away. It just grew up with me.

Creating has always been the through-line. Long before I had a byline, I had a scrapbook. I crochet, I sew, I make jewelry — not because I have to, but because my hands need somewhere to put what my mind is working through. There's something about taking raw materials and making them into something that didn't exist before that never gets old, whether that's a piece of writing or a piece I made by hand. I've always been drawn to creativity in all its forms. Music, art, food, culture, the way people dress, the podcasts that feel like overhearing the best conversation at the next table. I move through the world collecting moments, and journalism gave me somewhere to put them.

I was born and raised in the Bay Area...

Ever since elementary school, I sat in classrooms where the lessons were in Spanish. I didn't think much of it growing up, it was just how things were. But language has a way of quietly shaping you. It teaches you to move between worlds, to listen differently, to understand that the same feeling can live in completely different words.

That lesson followed me to Madrid.

I had studied Spanish my whole life, but nothing prepares you for the moment it stops being something you learned and becomes something you *live*. Hearing it spill out of coffee shops and roll through metro stations, it felt less like arriving somewhere new and more like returning to something I'd always known was mine. I wandered, I watched, I filled journals with observations about strangers and streets and small moments that felt enormous. I came home knowing that the world is endlessly worth paying attention to. more about traveling

Sports gave me my foundation. But curiosity gave me my range.

At Cal Poly, I turned that curiosity into craft. I managed social media for Mustang News and the Cal Poly Women's Basketball team, learned how to tell real stories on deadline, and served as PR Director for Kappa Kappa Gamma — where I discovered that shaping a brand voice and shaping a narrative aren't so different after all. What started as a creative outlet became a full toolkit.

My best friend and I even started a podcast — because some conversations are too good not to share.

I'm someone with a lot of interests and zero apologies for it. Sports and pop culture and travel and music and food and art — these aren't distractions from the work. They are the work. The best storytellers are the ones who stay curious about everything, who find the through-line between a playoff game and a cobblestone street in Madrid and a song that hits different at 2am.

That's the journalist I'm becoming. Creative, connected, and genuinely interested in the world.

If you've made it this far — thank you for taking the time.

xo, Noemi